Ali Rabbani, the company's energy consumption optimization manager,
noted that the two firms were the first to embrace the risks of new energy
management approaches, contributing to a surge in household involvement to over
302,000, aligning with government-private sector collaboration to enhance
national energy security.
Speaking at the fourth "Energy Mondays" event and the third
draw for individual prizes in the Nabz Energy campaign, Rabbani told NIPNA news
agency that the initiative traces back to 2014, when fuel supply constraints
and the need to cut energy use prompted measures like using liquid fuels for
power generation.
"Although we faced numerous obstacles in the early years,
convergence between government sectors, universities, energy service companies
and non-governmental organizations paved the way for implementation," he
said.
Rabbani added that after initial successes at Zagros and Pardis, other
companies joined, demonstrating how collaboration and knowledge-sharing can
deliver practical solutions for reducing consumption and boosting efficiency.
He outlined key achievements over the past year, including a jump in
participating households from about 140,000 to over 302,000—a growth of more
than 230%—indicating that repeated positive habits can drive real changes in
consumption patterns.
Part of the targeted 10% reduction in energy use has been achieved
through behavioral shifts and waste minimization, Rabbani said, even amid
colder weather in some provinces that increased demand.
Emphasizing behavior modification as the primary path to savings, he
noted that a 10% cut in household gas consumption—where over 550 million cubic
meters are used daily—could play a pivotal role in ensuring stable energy
supplies and supporting production.
Rabbani described the campaign's incentive mechanism, where citizens
earn points via the nabzenergy.ir website for educational actions, inviting
others and sharing saving experiences, with points convertible to charitable
causes. Last year, public contributions funded 610 wheelchairs for the needy,
with more distributions planned in Golestan province next week.
In the latest prize draw, winners included recipients of 3,000
one-million-toman cash awards, 400 35-million-toman facilities for
high-efficiency equipment and 10 150-million-toman facilities for engine room
upgrades.
Rabbani urged Iranians, particularly in Gilan, Mazandaran and Golestan
provinces, to join the national effort through the website to reduce energy
waste and access tens of thousands of prizes.