According to PGPIC, the initiative marked the first-ever
presence of the Autism Association at this high-profile industry event. The aim
was to promote public understanding, attract charitable support, and identify
and assist families with children on the autism spectrum, who often face
significant financial burdens.
The booth drew the attention of many visitors, with a
considerable number approaching to ask questions and clarify long-held
misconceptions about the condition. This provided an important platform for educating
the public on how to better interact with individuals and families affected by
autism.
Promoting Awareness Through CSR
PGPIC stated that this initiative aligns with its corporate
social responsibility goals, especially in response to the rapid rise in autism
diagnoses in recent years. The positive feedback received in the first two days
of the exhibition has encouraged the group to consider similar awareness
activities at future events.
Understanding Autism Spectrum Disorder (ASD)
Autism Spectrum Disorder is a neurodevelopmental condition
that affects how the brain functions, particularly in areas related to
communication and social interaction. Symptoms often emerge before the age of
three and include difficulty in verbal and nonverbal communication, repetitive
behaviors, and restricted interests. Statistics show that approximately 1 in
100 children may be affected.
Importantly, autism is not a disease and has no definitive
medical cure. However, with proper rehabilitation, education, and support,
individuals with ASD can develop skills to improve their quality of life.