roader social
value, highlighting the strategic role of corporate communications.
Speaking at a ceremony introducing the NPC’s new acting
director general of public relations, Hassan Abbaszadeh, NPC’s CEO, said public
relations departments can help consolidate scattered technological and
operational successes into “hope-generating social capital” for society and
industry stakeholders.
Abbaszadeh noted that the privatization of a significant share
of petrochemical firms has made the sector more complex and diverse, increasing
the need for structured communication. “Companies are delivering valuable
innovations, including first-time domestic manufacturing of equipment and
production of new grades, yet these accomplishments are not always communicated
in a timely manner,” he said.
He stressed that closer collaboration between management
teams and communications units could improve information flow, promote best
practices, and boost motivation across the industry. Abbaszadeh added that
highlighting creative initiatives in project execution and operations could
provide models for replication sector-wide.
Referring to human capital, Abbaszadeh said petrochemical
employees have achieved recognition in scientific, artistic, and sports arenas,
suggesting that a coordinated communications network could better showcase
these capacities.
Building a unified communications network
Abbaszadeh urged public relations managers at
petrochemical companies to strengthen networking and maintain continuous
engagement to facilitate the exchange of information and amplify successful
initiatives. He said such a framework could also enhance cooperation on
corporate social responsibility programs.
The NPC chief also called for reviving Iran’s concentrated
presence at international petrochemical exhibitions. He said earlier
participation through a unified national pavilion had reduced costs and
reinforced Iran’s brand, but that representation had weakened in recent
editions.
“A coordinated return to international exhibitions can
lower expenses while presenting a cohesive and powerful image of Iran’s
petrochemical industry globally,” Abbaszadeh said.
Abbaszadeh thanked former communications executives and acknowledged
Peyman Karimi for past efforts. He expressed confidence that Reza Mehrabi, the
NPC’s newly appointed acting public relations chief, would strengthen industry
linkages and improve communications cohesion.