Ali Rabbani, NPC’s director of energy consumption optimisation, said
participation in the “10% Energy Consumption Reduction” campaign has increased
significantly, describing the initiative as a five-year roadmap to enhance
resilience through cooperation between petrochemical companies and the public.
Speaking on Monday at the first draw ceremony of the campaign’s second
year, known as “Energy Pulse,” Rabbani said participants receive a base score
and at least one chance in prize draws, with additional chances awarded for
inviting others, completing or delivering training courses, progressing through
campaign stages and achieving further reductions in gas use.
Under the scheme, each additional 10% cut in consumption earns an
extra draw entry, he said.
Rabbani said the initial draw in the current phase would include
subscribers with complete data records, while future draws would be limited to
households that meet defined consumption targets based on data from the
National Iranian Gas Company. These include at least a 10% reduction among
higher-consuming groups, stable consumption among the lowest-consuming group
and a 5% reduction for mid-level consumers.
Based on last year’s results, the programme is placing greater
emphasis on low-consumption households, Rabbani said, citing northern
Mazandaran province where significant savings were achieved among higher users
but overall consumption rose among the lowest group.
He added that future weekly draws, branded “Energy Mondays,” will
reward households consuming less than 300 cubic metres of gas per month for maintaining
that level, with additional chances for achieving a 10% reduction.
Rabbani also highlighted related social initiatives funded through the
campaign, including the restoration of fire-damaged forests in the Zagros
region. He said 2.5 hectares of oak saplings have already been planted under a
community-led conservation scheme, with plans to expand the project to 200
hectares in cooperation with non-governmental organisations.
Public participation has grown sharply, Rabbani said. About 140,000
gas subscribers joined the campaign last year, while registrations this year
have reached 262,000. He noted that more than 600 people signed up within hours
of a single SMS notification, despite limited access to other communication
channels, which he said reflected growing public trust in the programme.
Rabbani urged households, particularly in the northern provinces of
Gilan, Mazandaran and Golestan, to join the campaign via the website
nabzenergy.ir and take part in what he described as a national effort to reduce
energy waste, offering tens of thousands of prizes as incentives.