The initiative, launched under a cooperation
agreement between the municipality and National Petrochemical Company (NPC),
seeks to enhance energy productivity and encourage public engagement in
sustainable consumption practices across the capital.
According to city officials, the campaign—titled
“Energy Pulse”—will be implemented across Tehran’s 22 municipal districts, with
all administrative and operational units required to support awareness,
education, and outreach activities.
Mohammad Saber Baghkhani Pour, head of Tehran’s
environment and sustainable development department, said the program is
designed to align urban management capacity with broader national energy
efficiency objectives and strengthen coordination between municipal governance
and industrial stakeholders.
He added that the initiative also includes
incentive mechanisms to encourage public participation in environmental and
social projects related to energy conservation, while emphasizing the role of
behavioral change in reducing consumption.
Residents and municipal employees are invited to
register for the program through the official campaign platform to access
participation benefits and contribute to energy-saving efforts in the city.