Ali Rabbani said the “Energy Pulse” initiative,
aligned with a broader 10% consumption reduction program, has been implemented
as a social responsibility framework aimed at encouraging households and industries
to reduce energy use through behavioral and technical measures.
He said the program originated in 2014 in
Mahshahr and was later expanded into a formal national framework following
agreements between the petrochemical sector and the gas industry, with official
implementation beginning in late 2024.
According to Rabbani, around 430,000 subscribers
have participated in the program, contributing to cumulative gas savings of
roughly 340 million cubic meters between December 2024 and May 2026.
He added that early phases focused on
high-consumption users, while later adjustments expanded incentives to broader
consumer groups, including low-consumption households, in order to improve
overall system efficiency.
The initiative also incorporates financial and
non-financial incentives, including reward systems and social benefit
mechanisms that allow participants to allocate credits to charitable and
environmental projects.
Rabbani noted that similar efficiency programs
are being extended to industrial and agricultural sectors, with additional
cooperation agreements under development to reduce energy intensity and support
infrastructure optimization across the economy.